the secret sauce
SEAS Blog
Continual education is key to being at the top of any industry and ours is no different. We hope the information we provide you here provides value to your business. Releasing every 2nd and 4th Wednesday, our blog aims to deeply cover topics across the gamut of the event industry, everything from the first stages of planning to wrapping up the final day of your event. Enjoy! For articles, updates and news, sign up for our newsletter.
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The AV Checklist Every Corporate Event Planner Needs: Ensuring a Seamless Event Experience
Planning a corporate event comes with enough moving parts to make your head spin. The last thing you need is an AV disaster throwing a wrench into your carefully crafted schedule. But let’s be...
The Hidden Costs of Bad AV: Why Cutting Corners Can Ruin Your Corporate or Association Event
As a corporate or association event planner, you know that every detail of your event matters—from the venue to the catering to the guest experience. But one area where corners are often cut,...
Working with Labor Unions: What Event Planners Need to Know
Despite what you may think, the union isn’t the enemy and working them doesn’t have to suck. At times, IATSE gets a bad rap for being inflexible, expensive, or their lack of technical skill. This of...
Everything is Negotiable: Rethinking Contracts in the Live Event World
In the fast-paced, detail-oriented world of live events, there seems to be a surprising new trend: little to no negotiation. Event planners, juggling countless tasks, often take proposals, venue...
Choosing the Right AV Partner – Full-Service vs. Specialized AV Companies
As we get going in the new year and you start planning your events in 2025, one of the most important decisions you'll have to make is choosing the right audiovisual (AV) partner. The AV production...
AV Design Basics: Creating Seamless Event Experiences
When it comes to designing audiovisual (AV) setups for live events, it’s about more than just equipment. It’s about crafting an experience that feels seamless and engaging, ensuring every attendee,...
Gratitude Goes A Long Way
In the spirit of Thanksgiving, I thought I’d share some of my experiences in the events industry and why I believe gratitude can make all the difference in the success of your event. It's easy to...
The Hidden Secret to Audiovisual Success
As an event organizer, you pour your heart and soul into crafting the perfect experience for your attendees. From the venue selection to the menu curation, every detail is meticulously planned. But...
The True Value of an AV Company
In the world of events, there's a common misconception that needs to be addressed: the idea that hiring an AV company is little more than renting equipment. This outdated view can lead to...
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The AV Checklist Every Corporate Event Planner Needs: Ensuring a Seamless Event Experience
Planning a corporate event comes with enough moving parts to make your head spin. The last thing you need is an AV disaster throwing a wrench into your carefully crafted schedule. But let’s be...
The Hidden Costs of Bad AV: Why Cutting Corners Can Ruin Your Corporate or Association Event
As a corporate or association event planner, you know that every detail of your event matters—from the venue to the catering to the guest experience. But one area where corners are often cut,...
Working with Labor Unions: What Event Planners Need to Know
Despite what you may think, the union isn’t the enemy and working them doesn’t have to suck. At times, IATSE gets a bad rap for being inflexible, expensive, or their lack of technical skill. This of...
Everything is Negotiable: Rethinking Contracts in the Live Event World
In the fast-paced, detail-oriented world of live events, there seems to be a surprising new trend: little to no negotiation. Event planners, juggling countless tasks, often take proposals, venue...
Choosing the Right AV Partner – Full-Service vs. Specialized AV Companies
As we get going in the new year and you start planning your events in 2025, one of the most important decisions you'll have to make is choosing the right audiovisual (AV) partner. The AV production...
AV Design Basics: Creating Seamless Event Experiences
When it comes to designing audiovisual (AV) setups for live events, it’s about more than just equipment. It’s about crafting an experience that feels seamless and engaging, ensuring every attendee,...
Gratitude Goes A Long Way
In the spirit of Thanksgiving, I thought I’d share some of my experiences in the events industry and why I believe gratitude can make all the difference in the success of your event. It's easy to...
The Hidden Secret to Audiovisual Success
As an event organizer, you pour your heart and soul into crafting the perfect experience for your attendees. From the venue selection to the menu curation, every detail is meticulously planned. But...
The True Value of an AV Company
In the world of events, there's a common misconception that needs to be addressed: the idea that hiring an AV company is little more than renting equipment. This outdated view can lead to...