the secret sauce
SEAS Blog
Continual education is key to being at the top of any industry and ours is no different. We hope the information we provide you here provides value to your business. Releasing every 2nd and 4th Wednesday, our blog aims to deeply cover topics across the gamut of the event industry, everything from the first stages of planning to wrapping up the final day of your event. Enjoy! For articles, updates and news, sign up for our newsletter.
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Why Taking Time Off Actually Makes You Better at Your Job
This time of year always sneaks up on me. The calendar fills fast. Everyone wants to wrap things up before the holidays. There’s a quiet pressure to push just a little harder so nothing slips into...
The Hidden Cost of AV Labor — And Why It’s Worth Every Penny
When planners look at an AV quote, the first reaction is usually, “Why is labor so expensive?” It’s a fair question. Gear is easy to understand- lights, projectors, screens. But labor? That’s where...
AI-Generated Video for Live Events: Cool, Powerful, But Not Magic
AI video tools are taking over the creative world and the live event space is catching up fast. For event planners and producers, AI-generated video promises faster content, lower costs, and...
Event Planning in Uncertain Times: Lessons from the Past, Solutions for the Present
If you’ve glanced at a news feed lately, you’ve probably seen the headlines—tariffs, spending bills, political gridlock, and a whole lot of “wait, what now?” moments coming out of D.C. Regardless of...
The Show Caller’s Role Explained: Why You Need One (Even If You Don’t Think You Do)
Let’s be honest—most people outside of production don’t know what a show caller is. And that’s not their fault. It’s one of those roles that only gets noticed when something goes wrong. But if your...
Maximize Hybrid Event ROI with AI & Smart AV
Hybrid events aren’t the future—they’re right now. Nearly 60% of associations say they’re sticking with hybrid formats in 2025 and beyond. That’s not a trend. It’s a shift in how we deliver value to...
The In-House AV Company Isn’t Your Friend
In tough economic times, every dollar matters, and so does every decision. One of the biggest mistakes planners make is assuming the in-house AV provider at a venue is looking out for their best...
AV Costs Are Rising — Here is How to Stay Ahead Without Sacrificing Your Event
Let’s call it like it is: budgets are tight, costs are climbing, and decision-makers are nervous. Between rising tariffs, unpredictable supply chains, and overall economic volatility, it's getting...
The AV Checklist Every Association Planner Needs
Planning a corporate event comes with enough moving parts to make your head spin. The last thing you need is an AV disaster throwing a wrench into your carefully crafted schedule. But let’s be...
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Why Taking Time Off Actually Makes You Better at Your Job
This time of year always sneaks up on me. The calendar fills fast. Everyone wants to wrap things up before the holidays. There’s a quiet pressure to push just a little harder so nothing slips into...
The Hidden Cost of AV Labor — And Why It’s Worth Every Penny
When planners look at an AV quote, the first reaction is usually, “Why is labor so expensive?” It’s a fair question. Gear is easy to understand- lights, projectors, screens. But labor? That’s where...
AI-Generated Video for Live Events: Cool, Powerful, But Not Magic
AI video tools are taking over the creative world and the live event space is catching up fast. For event planners and producers, AI-generated video promises faster content, lower costs, and...
Event Planning in Uncertain Times: Lessons from the Past, Solutions for the Present
If you’ve glanced at a news feed lately, you’ve probably seen the headlines—tariffs, spending bills, political gridlock, and a whole lot of “wait, what now?” moments coming out of D.C. Regardless of...
The Show Caller’s Role Explained: Why You Need One (Even If You Don’t Think You Do)
Let’s be honest—most people outside of production don’t know what a show caller is. And that’s not their fault. It’s one of those roles that only gets noticed when something goes wrong. But if your...
Maximize Hybrid Event ROI with AI & Smart AV
Hybrid events aren’t the future—they’re right now. Nearly 60% of associations say they’re sticking with hybrid formats in 2025 and beyond. That’s not a trend. It’s a shift in how we deliver value to...
The In-House AV Company Isn’t Your Friend
In tough economic times, every dollar matters, and so does every decision. One of the biggest mistakes planners make is assuming the in-house AV provider at a venue is looking out for their best...
AV Costs Are Rising — Here is How to Stay Ahead Without Sacrificing Your Event
Let’s call it like it is: budgets are tight, costs are climbing, and decision-makers are nervous. Between rising tariffs, unpredictable supply chains, and overall economic volatility, it's getting...
The AV Checklist Every Association Planner Needs
Planning a corporate event comes with enough moving parts to make your head spin. The last thing you need is an AV disaster throwing a wrench into your carefully crafted schedule. But let’s be...